Research Proposal\Synopsis Role of Print Media in Career Shaping and Development of Gilgit Baltistan Youth. (Comparative Analysis of three different leading Newspaper of G.B likeDaily K2, Daily Ausaf and Daily Bad e Shimal)

 Role of Print Media in Career Shaping and Development of Gilgit Baltistan Youth.

(Comparative Analysis of three different leading Newspaper of G.B likeDaily K2, Daily Ausaf and Daily Bad e Shimal)

Statement of Problem

This research attempted to study the coverage career shaping and development issues of Gilgit Baltistan Youth in newspapers in Gilgit Baltistan. It was informed by modernization, dependency and participatory theoretical frameworks. This focus on a comparative analysis of the career shaping and development issues coverage in the Gilgit Baltistan (newspaper) and the Reporter. The emphasis was on the coverage of career shaping and development like Educational, social and political developments. To this end, it evaluated the extent of the coverage of development issues, the aspects of the development issues in focus, the sources of the development issues, and the prominent pages of the issues of development in the newspapers.

A Content analysis was conducted on the stories carried by the three selected newspapers to provide a description of the coverage of career shaping and development issues of G.B Youth

Background of the study

The print media as we know them today have developed over a number of centuries. Any discourse on its (print media) evolution without recourse to the means of communications that preceded it, would not appreciate the long strenuous stride it had made to this present day. The print media evolved through three historical discoveries or milestones. These are the evolution of language, the evolution of writing and the invention of the printing machine.

Printing and the printing press existed long before Gutenberg perfected his process in or around 1446. The Chinese were using wooden block presses as early as A.D. 600 and had movable clay type by A.D. 1000. A simple movable metal type was even in use in Korea in the 13th century (Baran, 2009). Gutenberg‟s printing press was a significant leap forward, mainly for two important reasons

Daily K2 is one of the most widely circulated ABC certified Urdu newspaper in Gilgit Baltistan, Pakistan. Daily K2 has been publishing from Gilgit Baltistan, Abbottabad, Rawalpindi, Islamabad and Karachi simultaneously highlighting the local problems and issues along with national and international news. www.K2.com.pk

Objective of the study

The objective of this study is to inspect that how print media give the space to covering the stories of career shaping and development of youth in G.B. To check the covered stories in the print media regarding the youth career shaping and development by using two methods. The both quantitative and qualitative research methods with the aim of identifying the extent and quality of their coverage of stories regarding to career shaping and development through a critical lens.

The general objective of this study is to understand how newspapers have covered stories of youth career shaping and development in G.B.

·         To determine the level of the coverage of career shaping and development stories regarding to youth of G.B in the selected newspapers.

·         The second one is to identify the aspects of youth career and development news/stories focused in the two categories of the newspapers.

·         Describe how the newspapers pay attention to the stories of development issues.

·         Explain the most common sources of the two categories of newspapers use in covering the development issues.

·         Explain the extent of the newsworthiness of development issues within the newspapers.

Purpose of the Study

Media is the fourth pillar of society, it is also playing an important role in the career shaping and development of youth because when youth have strong career then society definitely move forward and success, but unfortunately Pakistani media were not focused on the youth development sector, that why in the 21th century we are going to backward by the world. As per my research mostly Pakistani print and electronic media covers news about their rating so that they were focused on the glamor and showbiz news as well. So researcher identifies that what type of role, print media is playing for youth career shaping and development in the form of education, career counselling, job security and entrepreneurship in the region of G.B in the shape of publishing its content (news stories, articles, editorials, columns, and pictures). It is an attempt to identify the role of print media and its dimensions for presenting the issues of G.B youth. For this purpose, the researcher would analyze coverage of content (news stories, articles, editorials, columns, and pictures) important dailies of Pakistan, Daily K2, Daily Ausaaf and Daily Bad e Shimal.

Literature Review

Adolescence has been recognized as a stage associated with substantial change in self and a major life stage for identity formation (Sandhu & Tung, 2005). For most people, young and old, vocational identity forms an important part of their overall identity (Erikson, 1968; Marcia, 1980; Osipow, 1986). Career selection has become more complex in 21st century due to individual‟s dependence upon mass media that plays a significant role in imparting information to patents and shaping personal choices.

Mass media plays a paramount role in today’s society. Used to communicate news and events on a daily basis, mass media is defined as those media that are designed to be consumed by large audiences through the agencies of technology. It is an integral part of a modern communication system (Bodo, 2008). This is despite wide recognition that mass media is likely to be a primary source of children’s early occupational learning (Dorr and Lesser, 1980; McMahon, Carroll, & Gillies, 2001; Morton, Kryk, Awender, & Diubaldo, 1997).

Mass media is any medium used to transmit mass communication. Until recently mass media was clearly defined and was comprised of the eight mass media industries; Books, Newspapers, Magazines, and Recordings, Radio, Movies, Television and The Internet (Lane, 2007). From the mass media, many respondents reported learning positive and/or negative aspects about work, which were mentioned equally often. The mass media, more often than other sources, were described as communicating the message (Levine and Hoffner, 2006).

A basic understanding of the print media is essential in the study of mass communication. The contribution of print media in providing information and transfer of knowledge is remarkable. Even after the advent of electronic media, the print media has not lost its charm or relevance. Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.

Research Question

The purpose of the study is that, to find out the role of print media in highlighting the news regarding to career shaping and development of G.B youth, So that the researcher has chosen the following questions in order to evaluate the role of print media in the portrayal the news about the career counselling and the development of G.B youth in the form of education, Job Opportunity and career guideline as well.

RQ1: Which newspaper gives more coverage to the news about the career shaping and development of Gilgit Baltistan Youth?

RQ2: How many news, stories and articles about the career shaping and development of G.B youth are covered in the last year?

RQ3: What the space to cover the stories and news regarding the development and career shaping of Gilgit Baltistan youth?

Research Methodology

According to the nature of the topic and objective, the researcher has applying quantitative and qualitative research as well, and for that; researcher will use content analysis methods Questionnaires.

Content Analysis

Content analysis is a methodology in the social sciences for studying the content of the communication. Earl Babbie defines it as the study of recorded communication, such as books, websites, paintings and laws (Bhanu). Any technique for making inferences by objectively and symmetrically identifying specified characteristics of the message (Kimberly A. Neuendorf, 2002). Therefore Researcher chose content analysis methods, in the content analysis method the researcher select print media for data collection especially newspapers.

The purpose of the content analysis is further explained by Laswell as the content analysis aims at a classification of content in more precise, numerical terms than what is provided by the generalised. Another scholar Neuendorf (2002) describes content analysis as the primary message centred methodology. (Andrew et al)

Content Analysis provides a precise means of describing the contents of any sort of communications e.g. newspapers, radio programs, films, everyday conversations, verbalized free associations, etc. Therefore Researcher chose content analysis method, the study examined the content of three different leading Gilgit Baltistani daily newspapers like Daily K2, Daily Ausaf and Daily Bad e Shimal.

Universe

In this study, the researcher will do the content analysis of Daily K2, Daily Ausaf and Daily Bad e Shimal newspapers from January 2016 to December 2018. The sample will be the three days a week like Sunday Monday and Tuesday, because tie duration is short and the quantity of  newspapers are very high due to this situation result can be easily catch…

Sample

 The researcher has selected Daily K2, Daily Ausaf and Daily Bad e Shimal newspapers as the sample, for the period of three­ year from 2016 to 2018 arbitrary 432 editions published on three weekdays, Sunday, Monday, and Thursday, from 1^st January 2016 to 31^st December 2018.

Unit of Analysis

In this study following units of Daily K2, Daily Ausaf and Daily Bad e Shimal will be analyzed by the researcher. Researcher categorize news in different pages (Front page, Inner pages, Back, Educational, Column and Opinion pages), for judgement in addition editorials, articles, columns, special edition, letter to the editor and pictures will also be taken for research analysis. The questionnaire also filled form the youth of Gilgit Baltistan and analysis the results.

References

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2.Dorr A, Lesser GS. Career awareness in young children. Communication Research and Broadcasting 1980; 1(3):36-75

3.Houck MM. CSI: Reality. Scientific American 2006; 295(1):84-89

4.Levine KJ, Hoffner CA. Adolescents’ conceptions of work: What is learned from different sources during anticipatory socialization? Journal of adolescents Research. 2006; 21:647-669.

5. Lichter SR, Lichter LS, Rothman S. Prime time: How TV portrays American culture. Washington, DC: Regnery, 1994.

6. McQuillan R. Why boys need a role model. The Herald (August 12), 2002,

7.National Science Foundation Science and Engineering Indicators 2006. Arlington, VA: NSF. URL, 2006. (consulted August, 2006):

8. Sandhu D, Tung S. Psycho-social correlates of identity formation in adolescence. Journal of PsychologIcal Researches, 2005; 49(2):77-84.

 9. Osipow SH. Career issues through the life span. In Pallak MS, Perl off RO. (Eds) Psychology and Work: Productivity, change and employment Washington, D.C. American Psychological Association, 1986; 141-168.

10. Marcia JE. Identity in adolescence. In J. Adelson (ED.): Handbook of adolescent Psychology, New York, Wiley, 1980.

11. Erikson EH. Identity: Youth and Crisis. New York: Norton 1968.

12. Daily K2 Official Website: www.K2.com.pk

13. K2 news online streaming: kay2.tv/livetv.php

14. Daily K2 facebook: www.facebook.com/dailyk2/

15. Daily K2 Twitter: twitter.com/dailyk2_gb?lang=en

16. Daily K2 Email Address: web@K2.com.pk

17. Gareth Locksley, (2009) The Media and Development what’sthe Story?

18. BhanuPratap Singh, Mass Communication Research

19. Dr. K. M. Kumarswamy (2015), Coverage of Development Issues in Kannada Dailies: A Case Study of Prajavan, Volume: 4, Issue: 4, April 2015, Paripex - Indian Journal of Research.